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Oct 10, 2012

Author: Hirvesh Posted At: 10/10/2012 Tags: , , , , , , , , , , , ,

ABalytics.js - A JavaScript Library For Client-Side A/B Testing With Google Analytics

ABalytics.js is a client-side A/B Testing With Google Analytics.  This is a JavaScript library which allows you to do simple A/B testing working only on your client-side code. All data is registered as custom variables in your website Google Analytics profile, so you don't need to configure anything server side.


  • Easy to set up
  • You just list the possible variants, the randomization is handled automatically
  • You just mark the html elements you want to test on with a class, the substitution is automatic
  • No need to set anything up server side, all the results are stored on Google Analytics
  • Consistent user experience: The selected variant is stored in a cookie, so the user will see the same one when coming back
  • No external dependencies: Pure JavaScript, you just need to include GA
  • Flexible: You can conduct multiple, independent experiments at the same time. Each experiment will use a custom variable slot

Requirements: None
License: MIT License

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